Case Study
L u m e n A n a l y t i c s — D a s h b o a r d & O n b o a r d i n g
A product-led redesign that increased trial-to-paid conversion and reduced time-to-value.
Challenge
Lumen needed to simplify onboarding and make core insights immediately actionable for first-time users.
Outcome
+32% trial-to-paid conversion, improved activation metrics, and a compact design system for future growth.
Process & Highlights
- Research & interviews (20 users)
- Onboarding flows and progressive disclosure
- Dashboard KPI prioritization
- Design system tokens & components
